Product Marketing Lead

Unbanked is a global fintech platform built on blockchain. Unbanked’s platform connects traditional enterprise, fintech, banking, systems with blockchain infrastructure giving real-world utility to digital assets. Our products enable instant remittance and the transfer of value on blockchain rails in a compliant and regulated environment.

Our core consumer facing product, BlockCard, is a crypto debit card available in the US. We have built a white-label platform for easily onboarding partners to run their own cryptocurrency debit card programs using our technology. Existing partners include the likes of Litecoin Foundation, StormX, Stacks, Nexo and more.

Unbanked is looking for a savvy Product Marketing Guru. You will be in charge of creating and executing a product marketing strategy that will bring customers into the Unbanked ecosystem and position Unbanked as the trusted leader in the FinTech space. You will be joining a small team which will allow you to have the freedom to be creative. 

 

RESPONSIBILITIES

• Drive go-to-market strategy and execution for our suite of crypto friendly products.
• You will define our target customer market and craft data-driven campaigns that drive customer understanding, trust, and adoption of the Unbanked platform.
• Become an expert on our customers and white-label partners – who they are, what they need and what they want. 
• Carry out multiple aspects of the product marketing lifecycle, from branding and positioning to targeted outreach and segmentation strategy, education and engagement campaigns, and partnerships
• Understand the competitive landscape—know the competition and how they are positioned.
• Define positioning and messaging, create compelling content, and build marketing programs to increase awareness and adoption of our programs

 

REQUIREMENTS

• 3-5 years of Product Marketing, Growth Marketing, or Product Management experience within a B2C/B2B crypto company.
• Basic knowledge and understanding of cryptocurrency and the players in the space.
• Powerful storyteller: written, verbal, and visual.
• Experience successfully launching products within a consumer tech environment, including but not limited to Crypto, FinTech, eCommerce, Consumer Internet, or Retail.
• Excellent listening, verbal and written skills and are able to communicate effectively to a diverse audience with varying degrees of understanding of Unbanked’s products
• Experience working in a startup environment where you had to roll up your sleeves and wear many hats.
• Strong understanding of crypto, DeFi and NFT trends.
• Ability to clearly communicate Unbanked’s offerings and product features.
• You should be proactive with an entrepreneurial spirit. We don’t micromanage and there will be no hand holding so you have complete control of the strategy and execution.
• We value who are self-motivated and have an entrepreneurial mindset with a strong sense of ownership and determination to get things done

 

 

You must include salary requirements when applying.

 

 

More information at: unbanked.com

At Unbanked, we value diversity and always employ, retain, promote, and otherwise treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

 

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